Pre-purchase checks
Eight checks before the deposit leaves your account
In order, drawn from what every seller in this list had in common. Most fail at step one, step six, or step seven, and none of these takes longer than a coffee break.
- CHECK 01
Reverse image search the machine
Save two or three of the listing photographs and run them through Google Lens and TinEye. Fake sellers do not own the machine and cannot photograph it, so the pictures come from somewhere real: a dealer's own site, a completed TractorHouse or Machinery Trader listing, an auction catalogue, or a marketplace ad that closed months ago. Look for the same concrete, the same tree line, the same licence plate in the background at a different price under a different name.
Photographs that exist elsewhere at a different price mean the seller has never stood next to the machine.
- CHECK 02
Price it against the real market
Pull three comparable sales for the same year, hours, and configuration on an auction results site or two dealer listings. Equipment is a transparent market and nobody sells twenty-five percent under it by accident. Every explanation offered for the discount — a retirement dispersal, a bank repossession, a cancelled fleet order, a contractor gone under — exists to make the number feel earned rather than impossible.
A machine priced far under comparable sales is not a bargain. The discount is the bait.
- CHECK 03
Check when the website was registered
Look the domain up in ICANN Lookup and read the creation date. A dealership advertising a full yard of iron, twenty years of family history, and a staff page, running on a domain registered four months ago, is a fabrication. Watch for near-clones too: a real dealer's name with a different suffix, an extra word, or a hyphen is one of the most common setups in this trade.
A young domain carrying an old company's history is a clone. Call the real dealer on a number you looked up.
- CHECK 04
Ask for the serial number and a walk-around video filmed now
Request the full PIN, VIN, or serial and a video walk-around recorded today with a sheet of cardboard showing today's date and your name held against the machine, plus a shot of the hour meter and the data plate. A real seller films it in four minutes. A fake one sends an older clip, a photo of a photo, or an explanation about the machine being loaded, stored offsite, or in the shop.
No dated video of the actual machine means there is no machine to sell you.
- CHECK 05
Verify the business, the dealer licence, and the DOT number yourself
Take the exact legal name from the invoice or footer and search the secretary of state register in the state claimed. Check a dealer licence with the issuing state board and run any DOT or MC number in the federal carrier register, then compare the registered legal name, address, and phone against what the seller told you. Operators copy real credentials from real companies, so a valid number proves nothing until the details behind it match.
A licence or DOT number that resolves to a different company is stolen, not shared.
- CHECK 06
Look at the yard on the ground
Put the address into street imagery and satellite view. A dealer selling excavators or fifth wheels has a lot, a shop, and machines parked on it. What these addresses usually resolve to is a residential street, a mailbox store, a vacant unit, or a genuine business with no connection to the name on the invoice. Then drive out, or pay a local inspector fifty dollars to stand in the yard for you.
A dealership with no lot you can walk into is not a dealership.
- CHECK 07
Refuse any escrow, transport, or inspection company the seller introduces
The escrow firm with the clean website, the shipping broker with the tracking portal, the inspection service that will certify the machine before release — when the seller names them, they are the seller. The sites are days old, the phone rings back to the same person, and the portal showing your deposit received is a page on their own server. If you want escrow, appoint a licensed agent you found yourself and verify it in your state's register.
An escrow or transport company chosen by the seller is part of the seller.
- CHECK 08
Pay on a route that can be reversed, and never add a fee
Wires, Zelle, Cash App, gift cards, and cryptocurrency are final. That is why they are demanded. Insist on paying a business account in the exact business name, ideally on arrival, ideally by a route with a dispute mechanism. And treat every charge that appears after the deposit — transport bond, insurance, customs, storage, inspection, a final balance to release the load — as the scheme continuing rather than as an obstacle to clear.
A beneficiary name that does not match the dealership ends the transaction. So does any fee added later.
Free tools that do most of this work
Every check above runs without paying anyone. These are the authoritative sources, not resellers.
Google Lens & TinEye
Reverse image search. Stolen machine photographs surface on dealer sites, auction catalogues, and closed marketplace listings within seconds.
tineye.comICANN Lookup
Registry-backed WHOIS. Read the domain creation date and registrar. A dealership older than its domain is a clone.
lookup.icann.orgFMCSA SAFER carrier search
Check any DOT or MC number a truck or transport seller quotes, and confirm the legal name, address, and phone match exactly.
safer.fmcsa.dot.govNICB VINCheck
Free check against theft and total-loss records for VIN-carrying units: RVs, trucks, trailers, and collector cars.
www.nicb.org/vincheckAuction results & dealer listings
Ritchie Bros, IronPlanet, TractorHouse, and Machinery Trader give real sold prices. Price the machine before you believe the discount.
www.rbauction.comIC3 & FTC ReportFraud
Where to file after a loss. IC3's Recovery Asset Team can ask a receiving bank to freeze a wire if you report fast enough.
www.ic3.gov